Willow, just one day old. Not bad balance!
Simply stated, our philosophy is to keep things as “natural” as possible.
Just using the term “natural” is complicated since many natural (that is not synthetic) compounds are poisons, arsenic probably being the best known example.
As far as our own Natural Equine products are concerned, our philosophy can best be summarized as follows:
RIGHT INGREDIENTS
Each Natural Equine product is based as far as possible on plant extracts and oils. Through our years of experience we know that the quality of the ingredients is key – plant extracts and oils are at their most potent if they are pure and fresh. That is the fundamental issue and we never compromise on this.
We touched briefly on the “what is natural?” question above, and with that in mind we only use vegetable based cleansers and our products contain no synthetic fragrances and no artificial colouring. Our first principle is: always use the purest natural ingredients possible.
RIGHT SCIENCE
Natural Equine products must do the job effectively. So we combine the old fashioned wisdom with the latest technology and scientific formulas to achieve optimal performance.
RIGHT PRODUCT EXPERIENCE
Phoenix and Hugo
We care about you and your animals so not only must our Natural Equine products do what it says on the bottle, but we also want both you and your animals to enjoy the process. We’re lucky that generally the extracts and oils naturally have a lovely aroma but the feel is important too. And we think we are getting it right because we get so much repeat business – and, naming no names of course, we’ve even heard of cases where the equine shampoo has crept into the shower!
RIGHT MANUFACTURE
All our own products are made in Britain. We use a facility in Devon where we control the manufacturing process so we control the quality.
RIGHT ENVIRONMENTAL IMPACT
We care about the environment and try to do what we can to minimize a negative impact upon it. We use recyclable bottles and recycle packaging wherever possible.
